During the 3-month campaign, results were measured on both qualitative and quantitative levels. But as amazing as the results were, we became thankful for inspiring true change in children’s lives. The messages we received spoke about their engagement on numerous levels. About children and young adults organizing their own park clean-up activities. Educating their parents on the benefits of walking to work instead of using cars. Sharing tips & tricks on recycling and upcycling in their classrooms and among their friends. The long-term results of slightly altering or completely changing someone’s behaviour far outreached any tangible campaign results. Because the generation we’re leaving the planet to can now truly call the Earth – their home. And they truly care about their home.
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